When you go to Content -> Add Content in your admin menu bar, you'll see a list of all the available content types. Here's a quick overview of each type. If a content type is not listed here, it can be safely ignored.
These three primary content types on your site are all relatively similar, but there are a few key differences that tailor each to a specific purpose on your site.
The primary difference between an article and a static page is that an article has a byline (ie, it's written by a specific person on a specific date). Stories are more effective if the person telling it is known, thus for project updates, success stories, and conservation news from your community—most new content pieces—an article is the best choice.
It also allows you to easily associate birds with the article, linking them to audubon.org's bird guide with bird cards in the sidebar.
Static pages look similar to articles, but they do not have a byline or publication date. Thus static pages are best for your more permanent organization content that users should always be able to find on your site, but that won't change very often. An overview of your state's advocacy work, for instance, or a set of pages on specific IBAs that your state is actively protecting. You can update this content as often as you'd like, but without a publication date on the page, it's OK for this content to stay relatively static but remain effective.
Both Articles and Static pages can have up to three Related Content links added to them via the References tab, so it's easy to interlink related content on your site. But if a page's primary purpose is to direct users to additional content, then a Landing Page is the appropriate choice. Landing Pages can have brief text introductions to contextualize your state's work protecting Seas & Shores, for instance, but these should not be the dominant element of the page. Their primary focus is to drive users to articles with the latest Seas & Shores program updates in a News Stream, or a set of static pages with in-depth information linked to with Editorial Cards.
Additional Content Types
There are two ways to get slideshows onto your site. One is to embed them inside the body text area of an existing static page or article using the body text editor. This is the method we use most often on the national site, as it gives you the chance to embed a slideshow inside of a larger story to add additional context. So to create a slideshow in this manner, first create a static page or an article, and embed it into the body.
The second type of slideshow is a standalone content type that should be used only if you can't come up with a few paragraphs to introduce the photos. It's a more conventional slideshow experience that feels a little bit dated on today's web, but still has some utility in some cases.
A contact is used to add a byline to an Article. For instance, if John Mahoney is writing articles for your site, first create a contact for John Mahoney, and then his name will show up in the Byline field on the article when you start typing it. If you click the byline of any article's Author, you'll see that person's page with a listing of his/her articles.
Example contact page: https://www.audubon.org/authors/noah-strycker
Engagement cards appear on every page of your site, and are used to offer contextual engagement opportunities to your users. We have a pretty sophisticated (but easy to use!) system that you can use to pair relevant engagement prompts to each page's content. For instance, you can create an engagement card with a donation ask tailored for each of your primary projects, which can then appear whenever those projects are mentioned.
An FAQ is a content type dedicated to questions and answers. This handles allows you to create multiple categories of questions, arrange the questions by dragging and dropping, and handles all the formatting, creating a dedicated link for each question. They're very useful!
A press release is an alternate variation of a standard article with a few layout options specific to press releases. You should create a special Contact with your press contact info listed, and add it to the byline field of any press release.
Short articles are intended to give you a way to quickly create short, blog-like articles for your News section, or anywhere else. They can consist of a quick link to an article you find interesting elsewhere on the web, an image, a video, or an embedded tweet. They're very similar to content types provided by Tumblr, if you are familiar with that platform.